If your logo is like all the others in the market, it is not going to create the anticipated impact. However, creating a unique logo will provoke a lot of interest and people would love the inventiveness. Copied designs are often rejected by the audience because of lack of ingenuity. Here are some of the most effective elements of a logo design. Storytelling The logo is supposed to tell the story behind an organization and should be able to depict its personality. It is the task of the designer to understand the requirements before proceeding with the design process. Companies like FedEx and Amazon logos are two great examples of logos that portrayed the essence of their respective brands. Scalability A logo should be scalable so that it could be used across multiple mediums. Businesses need logos for their websites, promotional videos, billboards, stationery and office equipment’s, therefore, requiring a logo design in multiple sizes and resolutions. A logo should be able to create the same impact across all the mediums. Designers should properly do vector scaling on the logo so that there are no issues related to scalability. Impact The amount of impact a logo is able to create on an audience can be the determinant of its effectiveness. Colors hold an important role in creating the desired impact. A logo designer should properly research about the color psychology as different colors have altering effects on the onlookers. Simplicity Simple logo designs go a long way. Apple and Nike have simplest of all designs yet their brand value is worth billions of pounds. Simple logo design is easier for the audience to comprehend. They are able to understand the significance of a logo at a glance. This enables them to better associate with the brand. Legibility A logo should be well balanced between legibility and imagination. Sometimes a designer can get carried away during the design process and complicates the design. This should be avoided in case of an effective logo. Flexibility A logo should have the flexibility to be used across multiple mediums. Social media platforms have been the most prominent ones lately where a logo is required to make an impression. With massive audiences, these platforms should support a logo design. Identity A logo should have its own identity. Some of it is created through marketing channels, however the majority of it is embedded in the logo itself. If it’s pleasing to the eye, it will be identified on its own. Longevity A logo should be able to stand the test of time. Coca-Cola has its logo intact dating back to 100 years. The logo is not something that you would use for a month or a year. It will stay with you for a lifetime. Therefore, you must do it right the first time. Uniqueness Lastly, your logo should be exclusive. It must not match the competitors and should offer a fresh appeal to the onlooker.
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