‘How many logos are there in the world?’ It’s nearly impossible to state the exact figure or define the number of logo variations as little change in shape, size or even typography visually creates a whole new logo. With technological evolution in the field of art and designing, you can create your own custom logos via contemporary design tools and techniques. Logo designs can be awesome, stunning, magnificent, and above all motivational and inspirational. Sometimes a logo designer may find himself/herself short of creative ideas, in that scenario, she/he may take inspirations from some of the world’s famous logos that match industry values. Now, we have professional logo designers, design houses, and digital marketing agencies that know the needs, requirements, and expectations of each and every industry. They have a superior skill set that enables them to convert design ideas and concepts into the visual pieces of art that match company’s value and core business objectives. A unique logo design is generally the result of vigorous brainstorming and idealization sessions conducted over the span of time. However, there are times when even professionals may have to meet tight deadlines, which may restrict them from spending time on such sessions. In that case, you can take help from some of the finest logo designs in the industry but that doesn’t mean you copy, imitate or reproduce the same design with slight improvisations. This would cause more damage to your company as you may get sued for doing this act. I believe, a professional logo designer would never do such a thing as it is against the norms of the industry.
For drawing design ideas and inspirations, there are many graphic design websites, portfolios, and crowdsourcing platforms where you can hire a logo designer or ready-to-made design templates of your own choice ranging from cheap or generic logo designs to highly professional custom designs. These logo designs offer designers a creative vision to analyze and examine design elements and aesthetics with a critical eye. Those logos that offer versatility and flexibility in design should be shortlisted for final consideration. Apart from taking help from experts, online sources, and material, you can be an ideal person for coming up with something new as no one can know your business better than you. A logo designer’s job is to provide you a unique design that creates a unique brand identity but if you are a small business and trying to make a logo for yourself, then you can become an ideal person fit for the job. I would suggest, just take up a pen or pencil and start doodling on a piece of paper. There would come a time when you would help yourself to create something or come across an idea or concept that may instantly enlighten or push you up with a unique design. Hiring a logo designer may get you in the safer zone, especially when you are a small-scale business but you would get more excited and feel ecstatic about creative ideas or concepts that you devise yourself.
1 Comment
If your logo is like all the others in the market, it is not going to create the anticipated impact. However, creating a unique logo will provoke a lot of interest and people would love the inventiveness. Copied designs are often rejected by the audience because of lack of ingenuity. Here are some of the most effective elements of a logo design. Storytelling The logo is supposed to tell the story behind an organization and should be able to depict its personality. It is the task of the designer to understand the requirements before proceeding with the design process. Companies like FedEx and Amazon logos are two great examples of logos that portrayed the essence of their respective brands. Scalability A logo should be scalable so that it could be used across multiple mediums. Businesses need logos for their websites, promotional videos, billboards, stationery and office equipment’s, therefore, requiring a logo design in multiple sizes and resolutions. A logo should be able to create the same impact across all the mediums. Designers should properly do vector scaling on the logo so that there are no issues related to scalability. Impact The amount of impact a logo is able to create on an audience can be the determinant of its effectiveness. Colors hold an important role in creating the desired impact. A logo designer should properly research about the color psychology as different colors have altering effects on the onlookers. Simplicity Simple logo designs go a long way. Apple and Nike have simplest of all designs yet their brand value is worth billions of pounds. Simple logo design is easier for the audience to comprehend. They are able to understand the significance of a logo at a glance. This enables them to better associate with the brand. Legibility A logo should be well balanced between legibility and imagination. Sometimes a designer can get carried away during the design process and complicates the design. This should be avoided in case of an effective logo. Flexibility A logo should have the flexibility to be used across multiple mediums. Social media platforms have been the most prominent ones lately where a logo is required to make an impression. With massive audiences, these platforms should support a logo design. Identity A logo should have its own identity. Some of it is created through marketing channels, however the majority of it is embedded in the logo itself. If it’s pleasing to the eye, it will be identified on its own. Longevity A logo should be able to stand the test of time. Coca-Cola has its logo intact dating back to 100 years. The logo is not something that you would use for a month or a year. It will stay with you for a lifetime. Therefore, you must do it right the first time. Uniqueness Lastly, your logo should be exclusive. It must not match the competitors and should offer a fresh appeal to the onlooker. Business Logo Creator: How Contemporary Software Have Made Nearly Impossible Things Possible10/6/2017 Logo designing is such an art which is not everyone’s game. Analyzing the market demand and seeing the safe and lucrative career it offers, people may jump onto this path but may never succeed in making a mark. I have always believed that designing is not something that a person deliberately chooses, in fact, it actually chooses a person. But seeing modern-day business logo creator tools, my belief is getting a little bit compromised because these tools are easy to use, amazing and provide brilliant results. Before we used to spend thousands of Riyals to acquire the expertise of professional graphic designers and agencies for defining and shaping the image and personality of our company. It used to take weeks until we could collect our logo design for further treatment. Designing it for yourself seemed nearly impossible since we used to lack design tools, knowledge, skills, and techniques. But now, the advent of contemporary tools and software have made impossible things possible easing you or freeing you from all miseries. Every business logo creator tool has its own unique attributes and features, so you have to look around for feasible options because a logo creator can be an ultimate game changer for your business. Your business logo has to represent your business across multiple digital and print forums, which means you can never compromise on its design quality. Or even if you do, it would impact your business; decisions have to be made in accordance with priorities and/or set of lethal commitments to your brand. The theory is simple; you get what you invest and that investment could range from time, money, efforts and energies. A careful selection of DIY software can yield positive results for your company as a whole. Usually, it is believed that a software determines and projects the outcomes of the project. Which means the better the business logo creator tool is the better would be the results. Personally, I have always preferred Adobe Photoshop and illustrator over ready to made templates or quick DIY tools because they provide creativity, consistency and ownership over designs whereas ready-to-made designs lack all of them. So, it is ideal to choose those tools and software, which provides optimal results; saving money without hiring KSA based designers seems helpful in the initial phases of business development. When you have access to such innovative software then why not to use them for your ease and convenience. Related Tags: business logo creator tool, business logo design, Logo design Tool, logo design company, logo design services, custom logo designers KSA, custom Logo designers UK, Custom logo designers USA
|